SIN SARAN
Senior Marketing Officer
Marketing professional with 4+ years of experience across Trade, Brand, Digital, and Campaign Marketing. Experienced in driving impactful campaigns, brand activations, and measurable business results.
About Me
I’m a dynamic marketing professional with 4+ years of experience across Trade, Brand, Digital, and Campaign Marketing. My career across the beverage, hospitality, and service industries has given me a well-rounded understanding of both marketing strategy and hands-on execution.
I started my career in Trade Marketing, building a strong foundation in channel management, field activation, POSM, and brand execution. I then expanded into the beverage and hospitality industry, where I managed campaigns, events, and partnerships across hotels, restaurants, rooftops, sky bars, and dealer networks. Today, as a Senior Marketing Officer at Orkin Cambodia, I manage a broader scope of marketing, including campaign planning, brand building, digital marketing, performance analysis, events, and market research.
I believe my strength lies in connecting strategic thinking with practical execution. I enjoy turning ideas into campaigns that build brands, engage audiences, and drive action.
My next goal is to bring everything I have learned into a new environment, create meaningful value for the organization, and continue growing through greater challenges and opportunities.
Work Experience
Nov 2022 - Feb 2024
Brand Association
Sonavith Co.,Ltd.
Trade Partnerships & Contract Negotiations: Negotiated and finalized
promotional contracts with hyperstores, on-trade venues, and depots to
secure high-visibility branding activations and drive campaign sales.
Agency & Design Management: Partnered closely with creative agencies and
internal designers to ensure all advertising, artwork, and marketing assets
strictly adhered to brand guidelines.
Field Activation & Team Scheduling: Led end-to-end execution of promotional
campaigns, managing POSM logistics, product sample distribution, site
installation, and scheduling field promotion teams and brand guides.
Brand Enablement & Reporting: Facilitated brand guideline training sessions
across marketing, sales, and promotion teams, while tracking monthly
campaign performance and marketing expense budgets.
May 2024 - Jun 2025
Marketing Officer
Alchemy Beverages Kh
Trade Marketing & POSM Logistics: End-to-end management of marketing
warehousing and POSM distribution, conducting market visits and location
evaluations to deploy impactful on-site branding across outlets on schedule.
Agency & Stakeholder Collaboration: Built and maintained strategic
relationships with external agencies, suppliers, and business partners,
ensuring artwork, event execution, and production met strict brand guidelines
and quality standards.
Campaign Strategy & Revenue Growth: Supported the development and
implementation of marketing cycle plans, event budgets, and digital content
strategies while tracking key performance learnings to maximize event
revenues and customer satisfaction.
Reporting & Market Intelligence: Delivered comprehensive monthly analytics
on marketing performance, competitor pricing, and global brand activities,
while coaching team members to maintain high service standards.
Jun 2025 - Present
Senior Marketing Officer
ORKIN Cambodia
Cross-Functional Campaign Execution: Collaborated with digital, sales, and
external creative teams to design and produce high-performing marketing
collateral including print brochures, and digital ads ensuring 100% brand
consistency across all channels.
Social Media & Community Growth: Managed multi-channel content
calendars, digital ad creatives, and driving audience engagement and
maintaining a positive online brand reputation.
Performance Optimization & Analytics: Analyzed marketing campaign metrics
and CTAs, and ad creatives to continuously optimize conversion rates and
guide strategic decisions.
Market Research & Event Coordination: Executed market and competitor
research while supporting end-to-end planning for marketing strategies, booth
setups, and product launch events.
Selected Work
Campari Red Hands 2024
Campaign & Brand Activation
Managed the local execution of Campari Red Hands Project 2024, from campaign planning and coordination to brand activation and competition management. Supported the selection and promotion of Cambodia’s finalist, who advanced to represent Cambodia at the international competition in Italy.
+Key Contributions
_Campaign planning & execution
_Brand activation & event coordination
_Competitor engagement & management
_Content & social media coordination
_Stakeholder & partner management
_Local-to-international campaign execution
+Achievement: Successfully supported Cambodia’s finalist in advancing to the international stage in Italy.
